News, Events, Information | Infiniti Oman
|
Infiniti has confirmed its first production Hybrid vehicle will form part of its M range of luxury performance sedans. With its introduction, the Infiniti M35 HYBRID will realise the high performance/low emissions promise of the Infiniti Essence concept car.
The luxury automotive brand from Japan is simultaneously upping the stakes in the hybrid world by emphasizing fuel efficiency alongside an attribute that hasn’t so far featured widely among hybrids: driving pleasure.
On sale beginning Spring 2011, depending on market, the M35 HYBRID has been designed and engineered to add to, not take away from, the driving experience, a key part of any Infiniti’s appeal.
The M35 HYBRID is the brand’s first hybrid in its 20-year existence, as well as the cleanest and most economical car in its history. It is based on the all-new Infiniti M which itself picks up styling cues from Essence, the show-stopper that made its debut at the Geneva Auto Show early in 2009. The M35 HYBRID maintains a high performance luxury sedan profile, overlaying it with the fuel economy and CO2 emissions of a smaller car while delivering driving flair to please any enthusiast complete with a charismatic V6 and rear-wheel drive handling.
Infiniti’s hybrid system, developed solely within Infiniti’s parent group, is a one electric motor/twin clutch arrangement. Innovatively, the first clutch is installed between the naturally-aspirated 3.5-liter V6 and the electric motor. The result of this elegant engineering configuration, where all components act on a single propshaft to the rear differential, is a consistent driving feel under all conditions with linear performance and the “direct responses” that the engineers sought.
The electric motor acts as both propulsion unit, boosting the V6 in “power assist” mode when maximum acceleration is required, and also as a generator. As well as charging the battery in the normal way, the motor recovers energy otherwise lost during deceleration and braking. The M35 HYBRID can also run solely on its electric motor in certain driving conditions, furthering fuel efficiency.
In this way the M35 HYBRID can optimize energy usage across the widest possible range of driving conditions, promising new levels of efficiency for a large sedan. Details of driving range, performance and transmission will be released later.
As the motoring world would expect of Infiniti, several new technologies are introduced such as a new “laminated” lithium-ion (Li-ion) battery pack that is the same size as conventional batteries but offers twice the power. Lamination enhances the pack’s cooling performance while temperature stability is further improved by the use of manganese positive electrodes. An end result of this is exceptional battery reliability.
Already the next-generation Infiniti M models are on target to beat their predecessors on fuel consumption and emissions – despite across-the-board performance improvements – thanks to a range of efficiency-enhancing measures.
The M35 HYBRID will join the conventionally-engined M models – including a new high-performance diesel V6 for Western Europe – as the first generation of Infiniti’s luxury performance sedan to be sold across all of its world markets which currently number 33 countries. Depending on market, sales are expected to start from Spring 2010 with the M35 HYBRID arriving around 12 months later. No announcement has been made yet regarding the introduction of the M35 HYBRID in other world markets.
|
Arabian Automobiles offers special Ramadan prices on Infiniti - exclusive savings of up to AED 30,000
Arabian Automobiles, Flagship Company of AW Rostamani Group, the exclusive dealer for Nissan, Infiniti and Renault in Dubai and the Northern Emirates has announced an exclusive offer on Infiniti vehicles during the holy month of Ramadan.
Customers can now enjoy savings of up to AED 30,000 on 2008 model year editions of the G35 sedan and EX35 crossover and on 2009 model year editions of the QX56 SUV, FX35/50 crossovers and the M35/45 sedans.
On announcing the promotion, Michel Ayat, CEO of Arabian Automobiles commented “Infiniti is now a well established luxury car brand in the UAE since launching in 2004. With a highly attractive line up of products that feature vibrant design and stirring performance, Infiniti has won several regional awards, as well as a loyal customer base. As a special offering during Ramadan, Infiniti’s top models of 2008 and 2009 are available at Arabian Automobiles for our best prices until stocks last.”
Arabian Automobiles also recently announced its Ramadan promotion on Nissan products with savings of up to AED 10,000 on the purchase of a new vehicle. Customers can purchase Nissan vehicles with 0% down payment and 4.5% interest rate, with cost-effective monthly installments for a period of up to 6 years. Finance is available through leading banks to customers with a minimum salary of AED 5,000 per month.
Furthermore, in the spirit of Ramadan, Arabian Automobiles is offering all its current customers a free safety check, as well as a 45 percent discount on parts and a 15 percent discount on labour costs. Customers driving a vehicle which is a 2004 Model Year or older product can also avail themselves of a free oil change at all Arabian Automobiles Service Centres.
The Arabian Automobiles Ramadan offers are valid across all Arabian Automobiles showrooms in Dubai and the Northern Emirates. During the holy month, showrooms are open from 8.30am to 2.30pm and 8pm – 11pm. Customers can contact 800 INFINITI (46346484) for further details on the Ramadan offers.
|
Infiniti Middle East has announced the launch of its luxury magazine adeyaka in the region. adeyaka will be introduced in the Middle East in English and Arabic versions, and will be distributed via Infiniti’s distributors.
The title of the magazine adeyaka is a Japanese term which expresses a feeling of vibrant luxury which is the guiding principle throughout the magazine.
adeyaka features the world’s best authors, photographers and graphic-artists who have been commissioned to work on the magazine’s content. Published twice a year and with a total of 164+ pages, the content is a unique mixture of lifestyle, design and car stories to entertain the most discerning readers.
Winner of the 2008 BCP (Best Corporate Publishing) Awards - Europe’s most prestigious awards within the corporate publishing sector - adeyaka magazine has become one of the foremost ‘customer relationship’ magazines in Europe within only a year of its launch.
adeyaka magazine was first launched at the same time as the Infiniti product range was rolled out into the European market in March 2008. It is published twice a year in five separate languages (French, Italian, Spanish, German, and Russian) across Europe, Russia and Canada, and is delivered to its target readers through exclusive distribution channels.
Infiniti’s innovative concept of the Lobby-Lounge-Gallery which is applied to its exclusive IREDI showrooms has been further incorporated into the design of adeyaka. This guarantees readers a completely different perception which upholds Infiniti’s philosophy of Total Ownership Experience (TOE).
Abhijeet Pandit, General Manager, Infiniti Business Unit Middle East commented, “Following the success of its first year of launch in Europe, we are delighted to enhance the Infiniti ownership experience by bringing adeyaka magazine to our valued customers and partners in the Middle East. This magazine is a true representation of the concept of Infiniti; which is of luxury, elegance and exclusivity. adeyaka magazine is the brand’s way of extending an extra element of surprise and delight to its readers and it is true to the essence of Infiniti which is to treat every customer and prospect as an honored guest.”
Keeping up to speed with the latest technologies, Infiniti has also created an online version of the magazine making it available to a larger segment. “We are positive adeyaka magazine will become popular among our customers following its launch and hence, we have created the online version to cater to all interested readers”, commented Abhijeet Pandit.
The electronic version of the magazine can be downloaded from www.adeyaka-me.com.
|
Infiniti continues its 20th anniversary celebrations with the launch of Infiniti.com, the brand’s first global customer website
Infiniti, the luxury automotive brand from Japan, has launched its first global web portal, Infiniti.com.
In 1989 when Infiniti took to the road, the first-ever website was still two years away. A lot has happened in the subsequent two decades – for both Infiniti and the world-wide web. Now, on the occasion of its 20th anniversary, Infiniti is proud to announce a new and world-class website for what has truly become a worldwide luxury brand and today present in 32 markets.
“Infiniti.com is the new web address for all things Infiniti,” said Toru Saito, Corporate Vice President and leader of the Global Infiniti Business Unit. “Like the cars, the website stands out for doing things that are a bit different, a bit more special, and a bit better.”
Infiniti.com originated as the brand’s US market destination. Now it has been relaunched so that for the first time in the brand’s 20-year history, Infiniti.com provides a single web portal where people from Seattle to Seoul can feast on a state-of-the-art, vibrant 3D graphic experience that brings every facet of Infiniti to life. Infiniti.com is now the global destination for users to comprehensively experience the Infiniti brand.
Visitors can see the latest Infiniti cars in a stunning visual and navigational format that goes well beyond a typical automotive website experience. New models will be revealed globally on Infiniti.com, while the brand’s design, technology and features are portrayed in engaging new ways thanks to advanced web technology. Infiniti.com visitors will feel they can touch the dashboard, feel the power and smell the leather.
The cars, the company, the news, the people, the technology, the philosophy, the heritage … it all comes together to preview the customer-focused experience that is at Infiniti’s heart.
This no-compromise distillation of the very best of Infiniti’s online experience into a single site has been made possible by the brand’s increasing globalization. The launch also gives the brand a single gateway into its network of individual country sites where potential customers, and current owners, can discover local specifics about Infiniti.
Just as its cars aim to inspire at every turn, Infiniti’s new global website will inspire at each click. Infiniti.com: one world, one road, one website.
Via Infiniti.com, Middle Eastern browsers are automatically linked into Infiniti’s dedicated regional website which can be found at www.infiniti-me.com
|
Infiniti Middle East today announces a limited edition version of its best-selling FX performance crossover vehicle.
The Limited Edition FX models can either be ordered direct from the showroom floor or the individual body enhancement parts can purchased as an accessory kit and then retro-fitted on the second generation Infiniti FX35 and FX50 models.
The limited edition models have been developed by Infiniti in response to customer feedback from the Infiniti owner base. Many owners stated they were interested in mildly enhancing the appearance of their FXs to make them stand out further in the crowd.
The Limited Edition FXs come fitted with the following body enhancements parts: Front Protector, Side Sill Protector, Door Under Molding, Rear Under Protector and an Illuminated Kick Plate featuring the Infiniti logo. The overall appearance gives a slightly more aerodynamic or sleeker appearance which is complementary to the FX’s distinctive styling.
“Ever since the introduction of the FX crossover this model has become the best-selling Infiniti model in the GCC with over 4000 sales in FY2008” commented Abhijeet Pandit, General Manager of Infiniti Business Unit Middle East. “The essence of the Infiniti brand is style and we believe these new Limited Edition versions of the FX will allow owners to express their individuality even further whilst doing so under the peace of mind of the Infiniti warranty.”
The Infiniti FX Limited Edition is currently available from selected Infiniti retailers in Dubai, Abu Dhabi, Saudi Arabia, Kuwait and Lebanon with the addition of further retailers this year.
Infiniti Middle East also intends to offer similar Limited Edition versions of other selected models in its Middle East product range in the near future.
|
The Infiniti Essence concept car, shown to the world for the first time four months ago at the Geneva Motor Show, will conclude its pan-European tour at the 2009 Goodwood Festival of Speed taking in place on 3/4/5th July in the UK. But the Essence concept car isn’t the only Infiniti to be making its UK debut. The luxury automotive brand from Japan will also be giving visitors to the Festival a sneak preview of the forthcoming G37 Convertible model which goes on sale in the UK this September.
The Essence concept was created as a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it is an inspiring exploration into the brand’s future. The dramatic design, technology and performance statement is a 600PS petrol/electric hybrid coupe with rear-wheel drive. It will be on display on Goodwood’s FoS-TECH pavilion display and also on the famous Goodwood Hillclimb where it will be driven in public for the first time.
“While the Essence concept car is a tempting glimpse into Infiniti’s future, our cars, facilities and growth plans in the Middle East region are very much tangible” commented Abhijeet Pandit, General Manager, Infiniti Business Unit in the Middle East. “One of the brand’s distinctive ‘IREDI’ retail facilities has been operational in Kuwait City since March 2008 and more facilities will be open in the coming period. Our customer promise is a unique combination of peace of mind, hospitality and driving pleasure – all factors which will continue the Infiniti success story in our region.”
Joining Essence on the Hillclimb – and later in the Sunday Times newspaper supercar paddock - will be the 320PS, V6 powered G37 Convertible shown in right-hand drive form for the first time. Offered in a choice of two comprehensively equipped models, both featuring a metal three-piece folding roof, the G37 Convertible has been designed without compromise to look as beautiful with the top up as it does down.
|
It was the unwritten rule for many years that to build a successful four-door sports sedan you need to have a German badge on the trunk lid. But just 2 years ago, all that changed when the Infiniti brand launched its first generation G sedan into the Middle East luxury car market. Now, for the 2009 model year, Infiniti unveils an updated version of the second generation ‘G’ with a new powertrain combination that is sure to keep it top of the class.
At a glance
•On sale January 2009
•Potent new ‘VQ37VHR’ 3.7-litre 24v V6 engine producing 350bhp (gross)/330bhp (net) is the most powerful normally aspirated V6 engine in the small premium sedan segment
• Advanced 7-speed automatic transmission now standard
•3.7-litre engine already nominated as one of 2008’s 10 Best Engines according to Wardsauto.com
•Vibrant and sophisticated styling
•Rear-wheel drive driving dynamics
•High level of passive occupant safety with six airbags
Overview
Ironically, it’s the success of models from the established German premium brands that have made the Infiniti G sedan an increasingly popular choice as buyers seek an alternative luxury sedan that reflects their own desire to express individuality.
“The Infiniti G37 sedan competes in one of the toughest sectors in the luxury car market but not only does this new version match or better the establishment when it comes to style, dynamic performance, equipment levels, value, and the entire ownership experience…..it also has genuine exclusivity on its side” commented Abhijeet Pandit, General Manager, Infinti Business Unit Middle East.
Infiniti G37 is a credible, confident challenger delivering substantial performance –– and rear-drive dynamics in a convincingly individual package.
“The typical buyer of a G37 is a free thinker, someone who appreciates quality and service and who doesn’t want to follow convention,” continued Pandit.
G37 Sedan in detail
Exterior styling
With its long bonnet, long wheelbase and short overhangs, the G37 blurs the boundaries between a four-door saloon and coupé. As well as providing a classic silhouette, the long bonnet is a visual reference to the G37’s ‘front midship’ engine location: the compact V6 is front-mounted, but as low and as far back as possible, with most of the block behind the front axle line. The result lowers the centre of gravity and helps to deliver the optimum front to rear weight distribution.
The low nose flows, via a curving roofline, to a high trunk to provide a feeling of motion even when the car is static. This is accentuated by a strong rising beltline, the flowing C-pillar and the muscular rear wheel arches.
To the front, the L-shaped headlamps and double-arch grille – complete with sculpted “twisted” horizontal blades inspired by traditional Japanese swords – have become Infiniti design elements helping to give the brand a distinctive face. At the rear the distinctive wraparound LED tail-lights are another Infiniti signature design. A neat, upswept spoiler integrated into the boot lid contributes to zero lift aerodynamics over the rear axle and completes the sporting look.
The overall effect combines obvious sporting potential with an understated sophistication that together capture the essence of the Infiniti brand.
Interior environment
The G37’s interior is an environment designed to appeal to driver and passengers alike. Quality materials provide the warmth and comfort expected in a premium car, yet the driver’s quarters have a ‘scooped-out’ design to emphasise the concept of a cockpit in direct contrast to the open, spacious design of the passenger area.
The dashboard and centre console adopts Infiniti design DNA with a ‘double wave’ upper section linked to a central vertical spine for a feeling of solidity. With roots in Japanese design, ‘Washi-style’ aluminium accents can be found through the cabin. Washi is a form of elegant Japanese handmade paper and textured aluminium trim inserts can be found on the centre console, the instrument binnacle and the door panels.
Optional extras are few thanks to the generous level of standard specification. African Rosewood inserts can be adopted on the center console, instrument panel and doors. A power sliding tinted glass sunroof with one touch open/close, tilt function and sunshade can be specified as can the Infinti DVD-based touch screen navigation system and Bluetooth® hands-free phone system.
At 2,850mm, the wheelbase is longer than its key rivals which translates directly into class-leading interior space for rear passengers.
Engine and powertrain
Infiniti’s latest 3.7-litre V6 is a potent, high revving, 24-valve twin cam unit producing 350bhp (gross) or 330bhp (net) at 7,000 rpm and an impressive 39 kg-m of torque at 5,200 rpm. This is the second application of this 3.7-litre engine in the Infiniti Middle East product line up following the first introduction of a higher tuned version of the engine in the G37 coupe in July 2008.
Constructed from lightweight aluminium, the engine features a two-part bed-plate construction which is more rigid than a single piece casting for reduced vibration levels.
The ‘VQ37HR’ unit, as it’s internally coded at Infinti, features VVEL (Variable Valve Event and Lift) technology to optimise efficiency and, in turn, the balance between power, response, fuel efficiency and emissions.
By continually altering valve lift and therefore the quantity of air in the combustion chamber it provides a more powerful combustion phase to increase torque and power. Best of all, as the valves control the intake rather than a conventional butterfly, response to throttle inputs is immediate.
The result is a more efficient combustion to the benefit of fuel economy and lower emissions compared to standard valve lift systems
Precise mapping of the engine control unit (ECU), meanwhile, helps the engine provide a progressive ‘swell’ of power and torque, providing a ‘building wave’ of acceleration rather than a peaky power delivery.
In keeping with the performance profile of a sports sedan, Infiniti engineers have developed a distinctive aural soundtrack for the car. Equal length tubular exhaust manifolds and a symmetrical exhaust and silencer system have allowed the engineers to create a linear sound with a good balance between low and high frequency notes.
Mated to this new, bigger engine is Infiniti’s latest 7-speed automatic transmission that replaces the former 5-speed automatic and continues with Adaptive Shift Control (ASC) and magnesium paddle shifters mounted behind the steering wheel for sporty driving. Compared to the old 5-speed, the 7-speed automatic has significantly shorter 1st, 2nd, 3rd and 4th gear ratios to add to the responsive nature of the car plus an overdrive 7th gear for relaxed cruising. And like the previous 5-speed automatic, it matches revs on downshifts and can be controlled via the magnesium paddle shifters. Transmission shift points are tuned to keep the engine in the largest part of the torque curve, ensuring there is always a healthy reserve when the driver wants to overtake. The linked Adaptive Shift Control (ASC) system switches between three different programs depending on input from the major control systems throughout the car.
Chassis and driving dynamics
Using the second generation version of FM platform, the G37 sedan has an excellent front to rear weight balance thanks to its ‘front midship’ engine location while its long wheelbase and wide front and rear track adds to the car’s overall handling stability.
The fully independent suspension uses lightweight aluminium components to reduce weight as much as possible. With a racing-inspired double wishbone set up at the front, a multi-link arrangement mounted on a subframe behind and an extremely rigid bodyshell, the G37 feels agile and surefooted with a refined ride.
Vehicle Dynamic Control (VDC) helps to enhance vehicle stability under a variety of driving conditions.
Power-assisted 4-wheel vented disc brakes have a 4-channel, 4-sensor Anti-lock Braking System (ABS), Electronic Brake force Distribution (EBD) and Brake Assist (BA). The power steering system is a vehicle-speed-sensing type with a twin-orifice structure, which provides optimum steering effort at both high and low vehicle speeds.
Standard equipment
G37 Sedan has a full complement of user friendly and above all, useful, standard equipment.
Standard features include the Infiniti Intelligent Key with smart access and push button starter, a s 6-CD, ten-speaker Bose® premium audio system with MP3 playback and an auxiliary-in audio jack socket. The Infiniti Intelligent Key also incorporates memory positions for driver’s seat, steering wheel column and door mirrors. Bluetooth® phone connectivity (when specified as an optional extra) and cruise control can all be operated via switches on the leather-trimmed multi-function steering wheel.
Other features include power seats (with eight way adjustment on both the driver and passenger sides), auto-dimming rear view mirror, front and rear parking sensors, automatic lights and wipers, 18-inch alloy wheels, six airbags and integrated fog lamps. For the perfect driving position, the binnacle is attached not to the dashboard but to the steering column itself, and moves with the wheel when the latter is adjusted for reach and rake.
A custom-engineered Bose® Audio system sets a new standard for stereo performance in a car. Its 10 high-performance speakers provide crisp musical detail, with impactful low notes bringing G37 owners closer to the power and emotion of a live concert performance. To achieve this, Bose® engineers used proprietary digital signal processing and multiple channels of custom equalization to help tune the sound specifically for the vehicle.
Safety
High levels of passive safety were a priority at the design stage. As a result, the G37 has a full complement of six airbags, with dual-stage front airbags, seat belt sensors and passenger seat occupancy sensor.
Quality
Infiniti is synonymous with vehicle quality, and that’s something that doesn’t happen by accident.
On the Tochigi production line in Japan every vehicle – not just every tenth vehicle – is laser scanned to ensure that panel gaps are within prescribed limits.
During the design and development phase, new models are exhaustively tested not just at Infiniti’s Hokkaido proving ground but also at the Tochigi and Motegi test and race complexes in Japan. Infiniti also has a vast 12.34 million square metre hot weather testing base in Arizona, USA.
Testing every Infiniti in the harshest of conditions and over thousands and thousands of kilometres ensures the durability and peace of mind that buyers can expect from the products.
Conclusion
Thanks to its power output alone – a figure way above other manufacturer entry points – the G37 sedan will continue to keep ahead of the establishment. But performance is only part of a story which includes a roomy interior, a long standard equipment list, excellent driving dynamics and sophisticated looks.
“The Infiniti G37 has the style, performance, quality and the equipment expected from a car in its class, but with the added bonus of exclusivity. This latest G37 Sedan is sure to attract even more customers to the brand,” says Abhijeet Pandit.
|
The stunning Infiniti Essence concept car which was unveiled recently has made a further appearance at the prestigious Concorso d’Eleganza Villa d’Este held at the beautiful Villa d’Este at Cernobbio, Lake Como, Italy, recently.
Already named by the New York Times and Autoweek magazine as the most beautiful concept car at the 2009 Geneva Auto Show, the Infiniti Essence was shown in the Contemporary Concept Car category.
Celebrating its 80th anniversary this year the Concorso d’Eleganza Villa d’Este is one of the world’s most significant annual automotive events celebrating beautiful and historic cars. Shiro Nakamura, Senior Vice President of Design for Infiniti, who has been part of the Concorso’s jury in previous years of the event, attended to support the Infiniti Essence at the show.
The Infiniti Essence concept car is an exploration into the brand’s future.
Essence: an overview
Infiniti is the fastest growing Japanese luxury automotive brand in the Middle East with a current product lineup including the Infiniti premium luxury G Sedan and Coupe, the EX35 luxury crossover, the FX35/50 performance crossover, the M35/45 mid-size premium luxury sedan and the QX56 full-size luxury SUV. The lineup includes, advanced technologies such as the Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist and Four-Wheel Active Steering.
|
infiniti-me.com - A world of visual luxury
Infiniti, most vibrant Japanese luxury automotive brand in the Middle East has redesigned its website adding both style and functionality.
As well as offering vibrant design, the new site adds the opportunity for potential buyers to configure the exterior colour and interior trim finish combinations and personalize their Infiniti vehicle prior to purchase. A new graphical display function is now added to the site allowing browsers to take a 360 degree view of each Infiniti model. The graphic can be rotated and the exterior and interior trim colours can be displayed to give an accurate 'showroom' portrayal of the selected vehicle. English and Arabic language text can be selected catering to the two dominant languages across the Middle East region.
The website includes all the information about Infiniti vehicles along with a new facility to request a test drive from Infiniti dealers across the region. Members of the media also have the privilege of accessing the Infiniti Media Channel which houses all the latest news plus still and moving images of the Infiniti product range.
The design of the website is based on the Japanese aesthetic vision known as ‘Dynamic Adeyaka’ - a concept capturing the Japanese notions of grace and vibrant sensuality combined with modern progressive luxury. The website offers its visitors sophistication, innovation and emotional appeal. A representation of Infiniti’s commitment to design and enforcement of the modern luxury experience.
“Our new website will make a significant contribution to enhancing the Infiniti brand’s visibility in the Middle East and is an important part of our Total Ownership Experience (TOE) philosophy” commented Abhijeet Pandit, General Manager of the Infiniti Business Unit in the Middle East. “Total Ownership Experience aims to anticipate excellence at every customer touch point from advertising, to showroom and then on to the website which will provide an appropriate brand entry point for discerning customers discovering more about the fabulous Infiniti product range” he concluded.
Infiniti’s Middle East product lineup includes the Infiniti premium luxury G Sedan and Coupe, the EX35 luxury crossover, the FX35/50 performance crossover, the M35/45 mid-size premium luxury sedan and the QX56 full-size luxury SUV. The lineup includes, advanced technologies such as the Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist and Four-Wheel Active Steering.
|
“British celebrity chef James Martin gets behind the wheel of a salsa red Infiniti G37 coupe in Dubai. Mr. Martin’s passion for cars matches his love of cooking and Infiniti Middle East was delighted to provide him with a taste of the red hot selling G37 coupe”
|
The essence of the Infiniti brand distilled into one car and then taken to the extremes to satisfy the world’s most demanding car enthusiasts … this is the Infiniti Essence.
Presented as a concept at the 79th International Motor Show of Geneva, Essence is a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it is an inspiring exploration into the brand’s future.
The dramatic design, technology and performance statement is a 600PS, petrol/electric hybrid coupe with rear-wheel drive. What Essence is not is merely an indulgent birthday present from Infiniti to itself.
This concept embodies Infiniti’s core values as an inspiration for the future as much a celebration of the past. Essence showcases many of the technologies, including hybrid, and design cues that will distinguish Infiniti production cars of the coming years. And by steering Infiniti’s guiding principle of “Inspired Performance” into the super-performance, super-luxury coupe market for the first time, it reaffirms Infiniti’s place among the world’s most exclusive and vibrant car brands.
ESSENCE: AN OVERVIEW
A front-engined, two-seat, 600PS luxury coupe concept, 4.7m long
First motor show preview of Infiniti’s petrol/electric hybrid drivetrain
Capable of vast speeds where conditions allow, zero emissions where they don’t
Rear-wheel drive for maximum driver involvement
Fresh design language to influence future production models
Previews new safety technology including Back-up Collision Prevention
Minimalist and intensely driver-focused interior
“New luxury” meets traditional Japanese craftsmanship
Bespoke Louis Vuitton fitted luggage to maximise trans-continental capability
ESSENCE: THE CONCEPT
“An Essence owner is characterized by his or her fearless self confidence; he or she is an intellectual hero rather than just a successful money maker.”
Francois Bancon, General Manager Advanced Product Planning
Essence began life not in the design studio but in Infiniti’s product planning department. Francois Bancon, General Manager Advanced Product Planning, and his team might not, at the start of the project, have known how Essence would look, but they did know what it had to be, why it had to exist – and who it would appeal to.
“Essence is a brand icon,” Francois Bancon said. “It is driven more by a conceptual approach than by any design execution. It is not just an object. It isn’t a teaser for a new model. It is solely dedicated to Infiniti brand promotion, to demonstrate and advocate the Infiniti unique values.”
The concept called for a very clear understanding of who the super-luxury coupe’s potential customers would be. Painstakingly, Bancon and his team of advanced product planners built up a picture of a typical Essence owner. It was a profile that showed an uncompromising, risk-taking 42-year-old passionate about the best things in life, but equally passionate about not flaunting them. “These consumers don‘t need to demonstrate to others,” said Bancon. “They are already at the next step of achievement that leads to rewarding themselves first.”
Francois Bancon went on: “We wanted a new way of mixing various ingredients to get a car that was reserved but with a big presence, something trendy but also indicating the next trend. We wanted a car that aspired to become a cult. It had to be exclusive, smart and mysterious. For the driver, it had to sum up the six-word essence of Essence:
Everything I want, nothing I don’t
ESSENCE IN DETAIL
1. DESIGN: DYNAMIC ADEYAKA
“The design embeds a sense of mystery, a sense of being in the know. Essence is not about showing signs of wealth and success.”
Shiro Nakamura, Senior Vice President of Design
With breathtaking good looks and perfect proportions, Essence exerts a powerful pull on all those who love cars. It looks like a driver’s car, one that would be right at home spearing down the world’s grandest motoring routes.
But Essence is no aggressive sports car. Infiniti’s “Dynamic Adeyaka” attitude ensures Essence is single-minded, but also inviting, sophisticated and born of inspiration from both the human and natural worlds. To further boost its emotional appeal, it features details that bring a very modern take to some very old Japanese traditions.
The designers’ aim was to merge all existing Infiniti design cues with fresh design language in a shape that the 20-year-old marque has never before attempted. The result is highly sculptural yet also very delicate. Essence speaks of power but not intimidation.
The bonnet is, as you would expect of an Infiniti, long, and the rear deck short. Together with a flowing “wave” profile between muscular front and rear wheelarches, Essence at first appears to be in the classic sports car mould. But there is nothing retro about Essence.
The side window graphics bring a particularly innovative and distinctive edge to the styling. The window appears to be resting on a ledge, its razor sharp line in contrast to the concave sweep of the upper body just below it. Imagine juxtaposing flowing water with the stark outline of a canyon landscape.
The rear section also features complex surfacing with concave “scoops” that flow down the rear pillars from one of Essence’s most distinctive design cues: a C-shaped kink to the side windows’ trailing edge. Outlined by a wide flourish of stainless steel, it adds instant movement to the car even when it is standing still.
One of the most distinctive details is the trim around the side air vents. The simple yet delicate shape, finely finished in aluminium, is based on the “kanzashi”, a hairpin used by women when wearing the kimono. Other lines and details are inspired by the wide brush strokes of Japanese calligraphy. Essence represents a successful merging of iconic cultural cues with automotive aesthetics.
Essence’s front is characterised by Infiniti’s signature double-arch grille, set at an angle that suggests the car is about to leap forward. There is an illuminated Infiniti badge at its heart. Rounded corners effectively hide the front overhang and make this 4.7m-long car appear anything but big in the flesh.
The grille is framed by subtle strips of stainless steel but there’s little other trim and no other grilles or intakes, not even foglights. At the front as over the rest of the car, Essence eschews superfluous body embellishments that could interrupt the graceful strength of the whole. The door handles are slithers of push buttons flush with the body while even rear-view mirrors must make way for minuscule cameras teased out of the A-pillars.
More familiar Infiniti cues include the lights. At the front the signature L-shaped modules taper back on to the bulging guards, picked out at their top edge by a row of LEDs. Slender fillets of red light curve around the car at the back, overlapping with the boot opening and framing the vestigial spoiler. Edged by more stainless steel, the spoiler appears to have been pushed out from within the car.
The windscreen flows back into a full glass roof that then tapers down towards the boot opening – making just one more memorable view of a car that doesn’t have a wrong angle to it.
On design, Essence is simple and amazingly complex, classical and totally dynamic all at the same time. Most of all as the epitome of “dynamic adeyaka” it boasts massive presence. Once seen, never forgotten.
2. INTERIOR: DRIVER-FOCUSED
“Detailed artistic expression and the rich warmth of the human hand go far beyond mechanical precision.”
Shiro Nakamura, Senior Vice President of Design
For a driver’s car, the perfect driver’s cabin. Essence’s interior is minimalist, ergonomic and totally focused on the job in hand: to give the person behind the wheel a feeling of absolute control. And yet all this driver focus goes hand in hand with a passenger area dominated by comfort, calm and elegance to offer the kind of hospitality that is so important to the Japanese people, and also to Essence.
The asymmetrical cabin is divided into two areas separated by a large curving console between the seats that sweeps around to merge with the centre of the dashboard. The result is two very distinct cocoons. The driver’s side is themed black, the passenger’s “cocoon” an earthy red.
A flat-bottomed steering wheel and chronometer-style dials announce to the driver this is a serious performance machine. There are no gimmicks or sci-fi solutions here, just single-minded dedication to driving. Witness the technical nature of the displays, the short, alloy-topped gear selector and, just in front of it another finger-flick away, the bright red engine start button.
The car wraps itself around the driver who can quickly relax with the Infiniti trademarks of supportive seat and perfect driving position. There are more Infiniti cues such as the big gearchange paddle shifters behind the wheel and the analogue clock in the centre of the dash.
Infiniti designers believe the best functionality works behind the scenes, appearing only when needed. They call this “hidden tech”, and it’s the key to the functional minimalism that dominates the control layout. By not baffling drivers with buttons or overburdening them with information, Essence offers a sense of well-being to everyone, allowing them to focus entirely on enjoying the energizing driving experience.
With the materials used – leather, Alcantara, hand-painted wood inspired by traditional Japanese lacquerware – the cabin exudes a rich and inviting warmth. Attention to detail is such that even the leather seams on the seat backs differ from left side to right side. Why? So they can accurately reflect the way Japanese men and women tie their kimonos.
Essence’s interior promotes a sense of well-being which is key to the Infiniti driving experience.
3. DRIVETRAIN: POWER WITH RESPONSIBILITY
“Infiniti’s performance feel has been captured as natural dynamism, like energy rising from within.”
Francois Bancon, General Manager Advanced Product Planning
Essence’s drivetrain is designed to meet the highest expectations of owners by delivering the one thing everyone expects of an Infiniti – sheer driving pleasure. In Essence that pleasure is taken to new heights, at the same time as previewing an innovative green hybrid engine.
Essence is unusual even in the rarefied atmosphere of the world’s fastest road cars by being able to call on a mighty 600PS (592bhp). The power guarantees high performance responses on any road, in any situation. Essence is not, however, an intimidating sports racer. Like the design, the performance is designed to be sophisticated and unobtrusive – performance with a human touch.
The hybrid system is a logical extension of Infiniti parent group’s groundbreaking green commitments. It offers power with efficiency, and high performance with zero-emissions running, by combining a petrol engine with an electric motor. These can work independently or together as a “parallel” hybrid system.
In congested urban areas, the electric motor alone is all that is needed for Essence to glide silently between stoplights, with no tailpipe emissions.
When the traffic clears, Essence responds with a highway performance that few cars could match. In “power assist” mode the full 600PS is unleashed with both petrol and electric power working together.
A key difference over some other hybrid systems is that both the V6 and the electric motor feed their power only to the rear wheels. Performance is more linear, response is crisper – and driving pleasure further enhanced – as a result.
Infiniti’s familiar 3.7-litre V6 gasoline engine is fitted with twin turbochargers, boosting power to 440PS (434bhp). A new direct-injection fuel system ensures the engine works more efficiently than ever in Essence.
Essence previews a new type of electric motor, called 3D Motor, that was designed to meet tough requirements on size and power output. The result is a particularly slim, disk-shaped motor that has twice the torque of a conventional unit. Its design was achieved by 3D magnetic field analysis to optimize the layout of the electromagnetic coils and permanent magnets.
In Essence, the motor is positioned between the engine and transmission and provides 160PS (158bhp), drawing power from a compact lithium-ion battery pack in the boot area. Because the 3D Motor operates in both propulsion and power regeneration modes, the battery pack is kept charged up.
Optimized energy useage across the widest possible range of driving conditions is guaranteed by two separate clutches which “switch in” the motors as required. It is a system that needs no torque converter, further enhancing responsiveness and driving pleasure.
4. SAFETY: A COLLISION-FREE FUTURE
On a global level, Infiniti is committed to building safer vehicles equipped with advanced safety technologies.
Essence previews some of the next-generation safety features that will ensure Infiniti cars remain among the safest on the road. Chief among them is a “Safety Shield” that goes a long way towards the Infiniti engineers’ dream of a collision-free car.
The Safety Shield adds two new technologies to the Distance Control Assist (DCA) and Lane Departure Prevention (LDP) systems that are available in today’s production Infinitis. Side Collision Prevention (SCP) and Back-up Collision Prevention (BCP) extend the anti-collision shield all the way around the car.
With SCP, when the driver decides to change lanes, side-mounted sensors activate a warning if an approaching vehicle is detected in the driver’s intended lane. A yaw mechanism is then activated through brake control of individual wheels to help prevent a potential collision. Back-up Collision Prevention works in a similar way, sensing a vehicle behind, giving the driver a warning but then, if the warning is not heeded, activating the brakes automatically.
The warning system and pre-emptive safety features are designed to help support the driver in an intuitive manner with minimal intervention.
5. PRACTICALITY: A VERY BESPOKE SOLUTION
The team behind Essence harked back to an early motoring era to find the right solution for carrying luggage. The result is as classy as luggage ever gets, surprisingly practical and dreamily romantic. It also re-establishes the historic ties between a carmaker and one of the best-known names in luxury goods – Louis Vuitton.
Vuitton first worked with a coachbuilder – the famous Kellner company – in 1908, equipping one of their early luxury limousines with a set of bespoke luggage. Other coachbuilders quickly beat a path to Vuitton’s door in Paris. Made-to-measure Vuitton trunks were an integral feature of some of the greatest cars of the first part of the 20th century.
The collaboration between Infiniti and Vuitton revives the idea of a set of the highest quality luggage made to fit exactly a car’s boot area. In Essence there are three rigid pieces: a matched pair of slender briefcases atop a large trunk. All are made in the new Damier Graphite canvas and feature sleekly integrated handles and an overall design in harmony with the car itself.
There is hi-tech, too. A button on the key fob electrically opens the boot lid, allowing the boot floor to slide silently rearwards. This is one boot an owner will never have to struggle to access.
In a nod at tradition, the cases even bear the initials of their owner – SN, standing for Shiro Nakamura, Senior Vice President of Design.
6. INFINITI: 20 YEARS OF PERFORMANCE CARS
The Essence has been 20 years in the making. For that is how long the essence of the marque – its very being, a distillation of everything that Infiniti stands for – has taken to reach its current state of perfection.
The idea behind Infiniti was first discussed in 1985 but it wasn’t until November 1989 that the first Infiniti model was sold in North America. Today it is the fastest growing luxury brand in the US.
But it is also far more than just a US brand. Today Infiniti has more than 230 dealers in 15 countries with worldwide sales of 150,000 annually.
Infiniti’s success is down to many things, not least the “Dynamic Adeyaka” attitude behind every Infiniti model. When Adeyaka meets The Total Ownership Experience the result is the three pillars of Infiniti: driving pleasure, hospitality and peace of mind.
All these values are perfectly summed up by Essence which is revealed at the Geneva Motor Show of 2009 not only to coincide with the marque’s 20th anniversary, but also in the midst of the brand’s current challenge: to take on the European market
|
Radio competition in association with Cirque du Soleil is won by Mr. Mohammad Bilal Shafi
Dubai – United Arab Emirates (17 March, 2009) – UAE resident, Mr. Mohammad Bilal Shafi has won
an Infiniti FX35 luxury sports crossover worth over AED 200,000 in a raffle draw completed at the VIP dress
rehearsal performance of Cirque Du Soleil’s new show, Alegría.
The prize draw, conducted by Infiniti Middle East General Manager Abhijeet Pandit, saw
60 finalists who had already made it through Infiniti’s radio competition on Dubai 92FM, Al Arabiya 99FM, Free FM
on 96.7FM, City 101.6FM, Al Khaleejiya Dubai Eye and Virgin, enter into the final prize draw. The competition,
which ran over a period of one month, had a very high win probability due to only 60 finalists making it through to
the final raffle draw.
“Oh my goodness I’ve won!” exclaimed Mohammad Bilal Shafi to his girlfriend as he shook the winning box containing
the key to the fully optioned FX35 crossover worth over AED 200,000. “This is so unbelievable, this car is
absolutely gorgeous and I’m speechless except to say thank you so much to Infiniti Middle East…you have made my
year.”
Infiniti Middle East is the presenting sponsor of Alegría by Cirque Du Soleil, which is performing under the Grand
Chapiteau at Ibn Battuta Mall in Dubai from 5th March through 5th April, 2009.
Across Middle Eastern markets the 2009 FX is offered in two engine/drive configurations: the 390-hp V8-powered FX50
and the 307-hp V6-powered FX35 both with permanent all-wheel drive. Each comes equipped with exceptional levels of
standard features including a seven-speed automatic transmission and the industry’s first Around View Monitor
system which use four separate cameras to aid parking. The FX is Infiniti’s best-selling model.
|
INFINITI MIDDLE EAST TEAMS UP WITH NAKHEEL FOR THE SPECTACULAR MONTH-LONG PERFORMANCE OF ALEGRĺA
Dubai – United Arab Emirates (04 February, 2009) – Luxury car brand Infiniti today announced it has entered into a sponsorship agreement with Nakheel, who in association with Cirque du Soleil is bringing the highly acclaimed show Alegría to Dubai this March.
Infiniti will sponsor 40 performances of Alegria by Cirque du Soleil’s which will run from March 5 – April 5, in their signature blue and yellow ‘Grand Chapiteau’ (Big Top) at Nakheel’s Ibn Battuta Mall.
Speaking for Infiniti’s Middle East business unit, General Manager Abhijeet Pandit said: “We see a harmonious fit in bringing these two great brands together and we are thrilled to be the presenting sponsor for the spectacular Cirque du Soleil show Alegría in Dubai. At Infinti we speak of the balance between performance and soul that is intrinsic in all Infiniti vehicles and the immediate connection to Cirque du Soleil’s outstanding creative talent is obvious. Just as Infiniti vehicles elicit an emotional response in those who drive them, so Alegría will be a visual and aural feast bringing surprise and delight to all who attend. We now underscore the Infiniti logo with our brand tagline, ‘Inspired Performance’ which speaks volumes about Infiniti’s synergy with Cirque du Soleil.”
The Infiniti brand is no stranger to Cirque du Soleil with Infiniti Canada currently enjoying a 3 year relationship while the show has also been adopted by Infiniti Korea as an official sponsor. At the Dubai shows, Infiniti will feature its latest second generation FX luxury cross-over vehicle which will be prominently displayed.
Brett Judd, Head of Entertainment and Leisure, Nakheel Retail, said: “We are delighted to announce Infiniti Middle East as a sponsor of Alegría by Cirque du Soleil and we look forward to working with them closely to deliver a spectacular event that will live long in the memory of those who attend.”
“Infiniti is a brand which has a strong reputation in the Middle East and is known for its unique style and precision. It’s the perfect fit for Cirque du Soleil, a show which is known world-wide for these qualities”.
Since its creation in 1984, Cirque du Soleil has thrilled more than 80 million spectators in over two hundred different cities on five continents. The company currently has eight touring shows and seven resident shows around the globe. In 2009, Cirque du Soleil will present 19 shows simultaneously throughout the world.
Cirque du Soleil’s return to Dubai follows a partnership struck last year between Nakheel and Cirque du Soleil to develop a permanent show on Palm Jumeirah beginning in 2011 and is expected to run over a 15-year period. This was followed by an announcement that saw Istithmar World, the investment arm of Dubai World, and Nakheel acquire a 20 per cent stake in Cirque du Soleil.
Tickets for Cirque du Soleil have gone on sale and are priced from 180 AED through to 1,000 AED. For bookings of four or more people for a Sunday, Tuesday or Wednesday performance people can benefit from a 20 per cent saving. For further information or to purchase tickets please visit www.cirquedusoleil.ae or call 800-CIRQUE
|
Dubai – United Arab Emirates (25 January, 2009) - Luxury car brand Infiniti is off to flying start this year in Kuwait thanks to the company’s official distributor - Abdulmohsen Abdulaziz Al-Babtain - winning a competitive tender to supply the Kuwait Ministry of Health with the Infiniti M35 mid-size luxury sedan.
“The Infiniti M35 is a premium luxury sedan which has clearly met the exacting requirements of the Kuwait Ministry of Health. The M35 is packed with intuitive technology and the twelve vehicles we have supplied will serve the Ministry in various fields” commented Abhijeet Pandit, General Manager, Infiniti Business Unit in the Middle East.
Abdulmohsen Abdulaziz Al-Babtain achieved this success in collaboration with Awlawiya Auto. A number of local, leading bidders in the automotive industry entered the tender, but the M35’s product appeal was the star of the show and thus secured the significant contract to mark the beginning of a prosperous year. The delivery of the Infiniti M35 vehicles took place recently in the presence of Mr. Mesaab Al Khareji, Assistant General Manager at Awlawiya Auto, validating the mutual, strong bonds between both companies.
“We are proud to have won this competitive tender and this success is further proof of Infiniti’s exceptional capabilities and the great strides our company is making in the industry, enabling it to take the top spot in such competition”, said Mr. Muneer Sawaya, General Manager, Sales for Infiniti in Abdul Mohsen Abdulaziz al Babtain, Kuwait. “This marks another milestone for the brand in Kuwait, and we will continue to take major steps forward in the luxury automobile segment”.
The M35 enjoys elegant styling, a luxurious driver-oriented cockpit and many advanced technologies. The M35 sits in the Infinti product range between the G35 sedan and the M45 sedan, giving its driver an exhilarating driving experience. Infiniti M35 is designed with a sporty and luxurious exterior design, while the modern and intuitive interior layout focuses on purposeful simplicity. The M35 also boasts state of art technology features such as parking sensors, DVD navigation, intelligent key, hands-free Bluetooth phone, rear view camera, push button ignition, and a Bose audio system with MP3. Performance is provided by its award-wining 3.5-litre, V6 ‘VQ 35DE’ engine, with DOHC and titanium valves.
The Infiniti M35 is an expression of power, refinement, technology and design – all the things that make Infiniti owners’ hearts pound. The M captures the soul of the Infiniti brand, expressing it in invigorating, forward thinking ways.
|
Since its introduction in 2003, the Infiniti G coupe has offered sports coupe lovers a powerful, rear-wheel drive performer – one that combines a racing-inspired platform and advanced technology, all draped under a sensuous, aerodynamic body.
Now, Middle East coupe enthusiasts can discover for themselves the attractions that has made the Infiniti G so popular.
With the 2005 model of the G coupe, newly-launched in the Middle East, Infiniti turns up the heat on the competition through enhanced performance, a revised interior and new equipment offerings.
The front-engine, rear-wheel drive G turns out 289 hp and 37.9 kg\m torque from its 3.5-litre DOHC V6 powerplant.
The performance comes in a package to match, where aerodynamic styling with wheels pushed out to the corners creates an aggressive yet refined stance, backed by enhanced handling and stability.
Xenon headlights and innovative LED tail lamps with virtually unlimited life, round off the muscular appearance along with sporty seven-spoke, titanium-tinted finish 18-inch aluminum-alloy wheels.
Performance is complemented by the G coupe’s ride and handling characteristics, built on four-wheel fully independent suspension with advanced front and rear multi-link design, four-wheel disc brakes with brake assist, and electronic brake force distribution.
A special sport-tuned suspension package is available and is standard on G Coupe 6MT model.
But the new coupe is not just all about performance. Creature comforts are well served with sport-contoured bucket seats with side panel switches. Upholstery is ultra-soft perforated leather, and multiple power adjustment gives eight-way settings on the driver’s seat and four-way for the front passenger.
Infotainment is provided by the standard Bose in-dash six-disc CD changer with MP3 playback capability distributed to eight speakers.
As with all Infiniti models, safety is given priority treatment, and doubly so on a sporty couple like the G. Dual-stage front supplemental air bags are standard, along with seat belt sensors and RF occupant classification sensor, front-seat side-impact supplemental air bags and roof-mounted curtain side-impact supplemental airbags.
|
– All-New Infiniti FX Offers More Power, Refinement and Exhilaration
The all-new, second-generation Infiniti FX appears on the Arabian Automobiles stand at the Sharjah International Motor Show with an exceptional level of power, refinement and driving exhilaration.
Created as a fusion of luxury, performance and the utility of an SUV, it offers head-turning styling and an advanced sports platform, along with the choice of a new 390-horsepower V8 engine mated to a standard 7-speed automatic transmission featuring solid magnesium sports paddle shifters. A 3.5-litre V6 FX35 model is also available.
“The unmistakable profile of the FX has become a familiar sight in the Middle East since launch in 2004.” said Michel Ayat, CEO, Arabian Automobiles. “Now, with the introduction of a more muscular, more powerful and more technology-laden second generation FX, Infiniti is delivering even more of what our customers love. The FX has been a leader in technology and innovation embodying the Infiniti philosophy of combining ground-breaking design and high performance in one luxurious package – this all-new FX continues this trend”.
As a showcase of Infiniti’s innovative technology capabilities, the new FX offers a number of available advanced safety systems. Inside, the new FX interior provides a warm, modern, inviting environment highlighted by a driver-oriented cockpit with intuitive controls, available sport seating and advanced audio, navigation and technology ranging from an 11-speaker Bose-developed audio system to Infiniti Intelligent Key, available Intelligent Cruise Control and Around View Monitor system.
Enhanced Styling and Body Structure
The all-new FX continues with the head-turning exterior styling and sporty proportions that helped the first-generation FX stand out from all other performance luxury crossovers on the market – a long hood, stretched wheelbase, short front and rear overhangs, and low center of gravity.
“The new Infiniti FX continues to offers a unique blend of style, luxury, utility and driving pleasure” said Ayat. “FX proves that utility can come in all shapes, including this beautifully elegant and purposeful one.”
For 2009, distinctive side air vents have been added behind the front wheels. Like everything else on the FX, the new side air vents are about function, not mere ornamentation. They allow air to flow through the engine compartment and out of the side of the vehicle, reducing front end lift by five percent, in turn, improving high speed stability.
The new FX’s wheelbase has been stretched approximately 3.5cms, with the front wheels moved forward and out – providing an even more pronounced performance stance. The front end look has also been refined, though it retains the FX’s traditional, lustrous Infiniti signature double-arch front grille, fog lamps and iconic High Intensity Discharge (HID) bi-xenon projector headlights.
FX’s aggressive silhouette is once again highlighted by a strong front-to-rear shoulder line, kicked-back roofline and integrated rear spoiler. The large LED taillights extend beyond the body, helping create aerodynamic downforce, while big dual exhaust outlets with chrome finishers denote a ready-for-action appearance.
A Driver-Oriented Interior
The 2009 Infiniti FX’s interior features a command center-style cockpit designed to enhance the driving experience. The leather-appointed 8-way power-adjustable driver’s and front seat passenger’s seat are available with a new quieter, more efficient heating and cooling functions for maximum comfort in any season.
The FX interior also includes an array of comfort and convenience equipment, including a leather-wrapped steering wheel and shift knob, dual front and rear cup holders, locking glove compartment, four 12-volt power outlets, power windows with front one-touch up/down function, power door locks and cargo area cover, cargo net and aluminum pedals. Hospitality features include Infiniti Intelligent Key with Push Button Ignition and a special Welcome Lighting system with 12-point sequential lighting that starts with turning on the puddle lamps under the side mirrors as the driver approaches the FX and continues to light key areas as driver and passengers settle into the interior.
Another new feature is an Advanced Climate Control System (ACCS) that removes or neutralizes interior airborne contaminants. The system includes a “Clean Mode,” which emits a low concentration of negative and positive ions that attach to airborne particles (mold, fungi, spores, etc.), causing an attraction to interior surfaces so they are no longer floating around, while rendering them harmless.
The new FX comes equipped with state-of-the-art audio – an advanced Bose® audio system, acoustically engineered to optimize sound within the FX’s interior. The 11-speaker system features an AM/FM/6CD player, diversity antenna and steering wheel-mounted remote audio controls.
A new Infiniti DVD Navigation System is complemented with voice guidance system and phone functions.
Other high tech features include RearView Monitor and an Infiniti DVD Mobile Entertainment System with 9.0-inch flip-down console-mounted rear monitor, two wireless headphones and remote controller. Both the front and rear screens can display DVD content (front only when parked).
Two Advanced Engines
Performance has always been the hallmark of the Infiniti FX – both acceleration and braking, along with tight, responsive handling. The 2009 FX ups the standards in all areas.
The new Infiniti FX50 model features a dramatic new 5.0-liter V8 engine rated at 390 horsepower. The new engine also offers a high rev limit, a powerful engine sound from a specially tuned exhaust and improved fuel economy.
One of the keys to the new V8’s impressive performance is the adoption of Infiniti’s patented Variable Valve Event & Lift (VVEL) valve control technology. The VVEL system continuously adjusts valve event and lift amounts, enabling higher fuel efficiency with higher torque and improved emissions over conventional variable valve designs.
Also offered is an advanced 3.5-liter DOHC 24-valve V6, available in FX35 models. The V6 engine features an aluminum block and heads and electronically controlled throttle system and has been tuned specifically for use in the FX35. The engine is rated at 307-horsepower along with improved fuel efficiency.
The advanced V6 design also includes a symmetric twin ram air intake system that reduces airflow resistance, Continuously Variable Valve Timing Control System (CVTCS), a silent timing chain for quiet operation, microfinished crank journals and cam lobes, and Teflon-coated lightweight pistons, a dual exhaust system with equal length exhaust manifolds and low muffler exhaust pressure to help improve engine breathing. The FX35’s exhaust note has been tuned for a sporty, high-performance sound.
Infiniti’s advanced Vehicle Dynamic Control (VDC) system with Traction Control System (TCS) is standard on all FX models – with a cancel switch for drivers who desire less vehicle intervention.
A new, available Continuous Damping Control (CDC) suspension system offers special electronically controlled shock absorbers. Using input from a variety of sensors, the system continuously alters the damping of the shocks to provide optimal ride and handling. A driver-selectable switch with two settings, “Auto” and “Sport,” allows the driver to control the shock valving levels.
The FX50 is available with an advanced Rear-Active Steer system – the first of its kind available in an SUV, which uses precise, electronic motor-driven control to turn the rear wheels up to one degree, helping generate a nimble steering response at low speeds and enhance stability at high speeds. The result is a vehicle that is able to change direction with improved quickness, precision and stability.
With its 14" front rotors with 4-piston opposed calipers and the aerodynamic wave hood to custom-designed 21" Enkei alloy wheels, the FX is a canvas of impressive artistry. Yet there is meaning behind every carefully crafted curve and shaped, polished metal. It is design that employs inspiration and indulgence in equal measures with the understanding that style should evoke, as well as engage. The FX makes that statement without any sacrifice.
Advanced Technology and Safety Systems
The new FX includes an array of advanced available technology systems
The Intelligent Cruise Control system combines the brakes, throttle sensor and laser rangefinder with the cruise control system to automatically maintain a set distance between the FX and a vehicle in front of it.
The Infiniti FX’s Around View Monitor system utilizes four small super wide-angle cameras – mounted on the front, side and rear of the FX – to project an all-around view of potential objects on every side of the vehicle, helping reduce blind spots when parking.
Adaptive Front lighting System (AFS) Infiniti’s innovative engineering at work, AFS allows the vehicle to direct light around corners and can help alert the driver to upcoming vehicles and pedestrians. The system works by sensing the steering input and adapting the headlights accordingly — to maximize your visibility at night, and help reach your destination more safely.
Safety features found on every 2009 FX include a seat belt reminder system; standard Infiniti Advanced Air Bag System (AABS); dual-stage front supplemental air bags with passenger seat occupant classification system and seat belt sensor; and roof-mounted side-impact and rollover curtain air bag for enhanced outboard seat occupant head protection.
Models and Options
Across Middle Eastern markets the new FX is offered in two engine/drive configurations: the V8-powered FX50 AWD and the V6-powered FX35 AWD. Each comes equipped with exceptional levels of standard equipment.
“The Infiniti FX is designed to stand out in a crowd. With its class-leading specification, we are confident in exceeding our customers’ expectations across our region. Infiniti was designed to stand apart, innovate, exhilarate and break new ground and with the all-new 2009 FX we are once gain setting the standard in the luxury crossover segment,” concluded Ayat.
|
Infiniti G Coupe owners met recently during a day filled with fun activities and driving. Fifty-seven loyal enthusiasts of Infiniti’s eye-catching luxury sports coupe gathered for their monthly meeting to drive around the United Arab Emirates and share each other’s love for the G37 Coupe.
The Infiniti G Club was launched in September 2008 by Infiniti owner Samer Al Saleh who contacted fellow owners to join the club. “The idea of having an enthusiasts club began the moment I drove my own G37 Coupe out of the showroom back in July 2008. All the passion I have for this car had to find an outlet and from there on my quest started. I began by simply talking to G37 Coupe drivers I met on the road to tell them more about my idea and then of course the idea grew virally. Finally we managed to conduct our first meeting on September 25th in Abu Dhabi”, commented Samer.
The second meeting took place at Al Mamzar area in Dubai followed by a long drive reaching Bab Al Shams hotel for lunch. “This is a great initiative from one of our Infiniti G owners who decided to launch an exclusive Infiniti G Coupe club in the United Arab Emirates. It is a purely non-profit fun club dedicated to servicing the needs of Infiniti G enthusiasts,” commented Abhijeet Pandit, General Manager of Infiniti Business Unit in the Middle East.
“The Infiniti Club is a reflection of Infiniti’s increasing popularity in the region. We consider the members of the club as our partners in promoting the Infiniti brand. It’s with their help that we will be able to achieve Infiniti’s brand commitment to the region. We sincerely hope to be able benefit from their enthusiasm and passion for Infinti in the future when promoting the Infiniti G Club around the region,” concluded Abhijeet Pandit.
Highlights of the G37 Coupe include a 350 horse-power (gross) V6 engine, seductive styling and luxury appointments – more than enough to make this inspired car the equal of its more expensive European luxury coupes. Among the key enhancements to the second-generation G Coupe is a larger, more powerful 3.7-litre V6 engine, available advanced 4-wheel active steer system, a dramatic new exterior design and a refined interior with intuitive, integrated technology which includes the Infiniti DVD Navigation System and rear view cameras.
|
Dubai – United Arab Emirates (9 November, 2008) – Infiniti, the region’s fastest growing luxury car brand has had its EX35 crossover vehicle honored as this year’s ‘Best Compact SUV’ (sports utility vehicle).
The award was made by a panel of expert judges at CAR Middle East magazine which is one of the region’s leading enthusiast automotive publications.
The EX35 was recognized as being the outstanding product launched into its segment this year with CAR Middle East’s Editor, Tom Bird commenting: “When we road tested the EX35 earlier in the year, we were surprised at its agility – it felt more like a sporty hatchback than a high riding SUV. And although it’s more at home on the black stuff, it won’t turn its nose up at blasting along a wadi bed”.
On hand to receive the award at Dubai’s Grosvenor House hotel was Abhijeet Pandit, General Manager, Infiniti Business Unit Middle East. “I am absolutely delighted that CAR Middle East’s esteemed judges have recognised the Infiniti EX35’s arrival into the small luxury SUV market. We launched the EX35 across the region from March 2008 and we are delighted with the customer response so far. I’m sure the addition of this wonderful endorsement will encourage even more potential customers to visit their Infiniti dealers to discover what an inspired drive the EX35 is”.
Like all Infiniti vehicles, the Infiniti EX35 has an impressive list of technology systems. It was the first Infiniti to debut the company’s around view monitor (AVM) system. This technology uses four small external cameras that feed individual images to a dashboard screen to provide the driver with a “top-down view” of the outside of the vehicle while parking, making it an effective and simple parking aid system.
The Infiniti EX35 sculpted elegance expresses a timeless appeal – sleek lines that portray speed, grace and finesse. Its layout combines the look and feel of a luxury coupe and an SUV’s flexibility. Like all Infiniti vehicles, the Infiniti EX35 was conceived to offer a reinvigorating and engaging interior environment, one that is both indulgent and inspiring.
The 2008 Infiniti EX35 is equipped with a 3.5-litre V6 engine rated at 350 horsepower (gross) and electronically controlled via a five-speed automatic transmission with adaptive shift control and manual shift mode which offers sequentially selected manual gear shifts and downshift rev matching.
The Infiniti EX was the highest-ranked model in initial quality in the ‘entry premium vehicle segment’ in the 2008 J.D. Power & Associates Initial Quality Survey. The Initial Quality Study ranks new vehicle quality measured after 90 days of ownership across vehicles sold in the USA.
Infiniti’s Middle East product lineup includes models such as the Infiniti G Sedan and Coupe, Infiniti EX35 crossover, Infiniti FX performance crossover, the M35/45 mid-size performance sedan and the QX56 full-size luxury SUV. Throughout the lineup, advanced technologies include innovations such as the Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist and Four-Wheel Active Steering. Fuel-saving powertrain technologies are featured in the Variable Valve Event & Lift and seven-speed automatic transmission (FX35 and FX50 models only).
Infiniti’s sales in the GCC have grown from approximately 4000 vehicles in 2005, to 5000 in 2006, 7000 in 2007 and in fiscal year 2008 they are expected to be in excess of 11,000 vehicles.
|
Infiniti, the region’s fastest growing luxury car brand is solidifying its top-tier luxury brand positioning worldwide through the introduction of its first global tagline: Inspired Performance.
Inspired Performance – which will sit below the familiar Infiniti logo in all future communications - confirms that Infiniti is a Performance luxury brand crafted to Inspire at every turn, moving the driver emotionally as well as physically. Infiniti does not copy traditional, conservative notions of luxury. The Infiniti brand is progressive, taking calculated risks to differentiate its models, offering luxury cars that exhilarate in a way that is entirely new to customers. Inspired Performance is a promise that everyone who comes into contact with Infiniti will feel inspired, whether that contact is through its products, services, centers, communications or corporate actions.
“Infiniti’s brand promise is a unique combination of peace of mind, hospitality and driving pleasure,” says Carlos Tavares, head of Infiniti worldwide. “Our new tagline illustrates that Infiniti cars are much more than exciting machines that move you from one place to another. Infiniti has an emotional, inspirational appeal, offering a very personal style of modern luxury and respectful treatment for the world’s most discerning customers.”
“By adding this new tagline in all our communications we are confirming what our existing customers already know and what our prospective customers need to know, about the Infiniti brand.” commented Abhijeet Pandit, General Manager of Infiniti Business Unit in the Middle East. “The first visible communication of the new brand tagline line will be highly impactful – we will display a large banner advertisement communicating the full Infiniti product line up at the new Emirates Airlines Terminal 3 at Dubai International Airport from the 15th October” he concluded.
The Infiniti brand was first introduced in 1989 in the United States, and its name was chosen to communicate that, with Infiniti, customers could experience infinitely more performance, more design and more service. Infiniti’s global footprint expanded into Canada in 1990, the Middle East in 1996, Taiwan in 1997, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infinti Centers opening in the Ukraine and in one of the world’s fastest growing luxury automotive markets; China. By fiscal year 2012, Infiniti will have a presence in most of the world’s luxury markets.
Infiniti has evolved from its beginnings as a North American origin brand into a top-tier global luxury brand. In fiscal year 2004, only 7% of Infiniti sales were made outside the United States. By fiscal year 2010, it is estimated that over 25% of sales will come from markets outside the U.S.
“Infiniti is known for creating a Total Ownership Experience unlike anything in the industry,” says Tavares. “The Inspired Performance tagline underscores what Infiniti stands for and what Infiniti customers can expect from every interaction with our brand.”
In the Middle East and in particular across the GCC, the rapid growth in Infiniti sales and facilities continues. One of the brand’s distinctive ‘IREDI’ retail facilities has been operating in Kuwait City since March 2008 while the next such facility will be opened in Azerbaijan at the end of fiscal year 2008 with a further 2 facilities scheduled to open in fiscal year 2009.
As the global roll-out of the brand continues, Infiniti made its European debut at the time of the 2008 Paris Motor Show with the opening of Infiniti Centre Mirabeau, the first completed Infiniti dealership in Europe, located within the Paris city limits. In the next 6 months, Infiniti will open 21 sales centers in cities across 13 European countries, including France, Spain, Italy, Belgium, The Netherlands, Switzerland, Poland, Bulgaria, Greece, Estonia, Latvia, Czech Republic, Romania and Israel. The brand will become established with a select group of partners, and growth will be built over time. By 2010, Infiniti Europe alone will have approximately 80 Infiniti Centers.
Infiniti’s Middle East product lineup includes models such as the Infiniti G Sedan and Coupe, Infiniti EX crossover, Infiniti FX performance crossover, the M35/45 mid-size performance sedan and the QX56 full-size luxury SUV. Throughout the lineup, advanced technologies include innovations such as the Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist and Four-Wheel Active Steering. Fuel-saving powertrain technologies are featured in the Variable Valve Event & Lift and seven-speed automatic transmission (FX35 and FX50 models only).
Infiniti’s sales in the GCC have grown from approximately 4000 vehicles in 2005, to 5000 in 2006, 7000 in 2007 and in fiscal year 2008 they are expected to be in excess of 11,000 vehicles.
Currently Infiniti has over 250 dealers worldwide and further information about Infiniti’s global business can be found at www.infiniti.com/global
|
Supreme experience of Luxury, Performance and Technology
The 2009 Infiniti QX, now available in the Middle East showrooms, continues to set the standard high for luxury, performance and technology in the full size SUV segment. Infiniti QX maintains its roominess, go-anywhere ruggedness and abundant engine power providing its driver and passengers a unique experience of unmatched moving luxury comfort and indulgence.
The Infiniti QX continues to set the standard for luxury, performance and technology. Voted as top in its class in the J.D. Power and Associates 2006 Automotive Performance, Execution and Layout (APEAL) Study, the Infiniti QX is enhanced for the 2009 model year with a revised exterior and interior and new technical features. Infiniti over the last few years has established itself as the Middle East’s fastest growing Japanese luxury automotive brand.
The new Infiniti QX offers a higher level of innovative style, sophistication, luxury and capability”, commented Abhijeet Pandit, GM Infiniti Business Unit in the Middle East. “The 2009 model of the full size luxury SUV complements the Infiniti range with luxurious space and amenities that finally answer the requirements of those who want it all”.
A New Luxury Look
The new Infiniti QX is immediately recognizable with its new smooth, powerful and refined exterior styling, which is a presence befitting its top-luxury status.
In the front, the distinctive “waterfall” grille is surrounded by a new front full-body type fascia with revised front fog lights. Standard jewel-like Xenon headlights illuminate the road ahead, while the large hood hints at the powerful V8 located beneath. Also new for 2009 are standard 20-inch chromed aluminum-alloy wheels, outlined by chrome wheel lip moldings and standard integrated side body cladding for a classy and imposing stance. A new, smooth, one-piece roof rack provides additional utility.
Standard exterior features include a power liftgate with opening rear glass, dual power adjustable folding heated sideview mirrors with auto-dim, memory, puddle lamps and integrated turn signals; power flip-out rear quarter windows; and running boards. Standard front and rear sonar sensors work along with the RearView Monitor system, which utilizes a small CCD camera discretely located in the rear license plate finisher to provide a view of what is behind the vehicle.
Revised, Feature-Laden Interior
Infiniti designers refined the interior of the 2009 Infiniti QX to rival the best SUV and luxury car interiors on the market.
New interior features for 2009 include illuminated steering wheel controls, welcome meter illumination, a large lockable glove compartment, a revised gated shifter for the standard 5-speed automatic transmission, and more luxurious interior materials, including a cloth-wrapped A-pillar.
Technological improvements to the interior include standard Intelligent Key and Bose premium 265-watt audio system with AM/FM, in-dash, single slot 6-disc CD auto-changer, with Dual Media Playback. The system also includes dual media capability, allowing radio and CD use simultaneously (with 2nd-row headphone usage) and steering wheel-mounted controls.
Also offered in the 2009 Infiniti QX is the revised Infiniti Mobile Entertainment System with a larger flip-down console-mounted 8-inch monitor, as well as two wireless headphones and remote controller.
A modern instrument cluster with Fine Vision Meters provides clear information to the driver and the signature Infiniti analog clock, dual-zone electronically controlled climate control and rear air conditioning with dual controls (front and rear), rear heater duct, and a standard Infiniti Navigation System (dvd-based) with 7.0-inch LCD screen round out a truly luxurious interior. Comfort is aided by 10-way driver’s/8-way front passenger’s heated power adjustable seats.
Storage space is plentiful in the 2009 Infiniti QX with full-length overhead storage configuration, a front overhead console with compass, front center console with large storage capacity and power outlets, side storage bins and a maximum of 12 cup holders.
Powerful Performance and Exceptional Utility
Infiniti engineers sought to combine the best attributes of a luxury car-like ride with exceptional cargo and passenger carrying utility. The 2009 Infiniti QX comes standard with a 5.6-liter DOHC V8, producing 320 horsepower at 5,200 RPM and 54.3 kg-m of torque at 3,400 RPM.
An enhanced 5-speed electronically controlled automatic transmission is also standard, and this unique component is reinforced for the high-torque application and features unique gearing and transmission management through a variable lock-up torque converter and electronic controls for improved shifting and fuel economy.
For stability, the 2009 Infiniti QX is built on the proven fully boxed high-strength steel F-Alpha frame.
The 2009 Infiniti QX also features new-design standard 20x8J chromed aluminum-alloy wheels. A four-wheel independent monitoring Tire Pressure Monitor System (TPMS) is standard, with a gauge-cluster mounted warning lamp and display.
Comprehensive Safety Technology
Infiniti QX 2009 offers an extensive list of standard safety features, including an Advanced Air Bag System (AABS) with dual-stage front supplemental air bags with seat belt sensors and a front passenger occupant classification sensor, front seat Active Head Restraints, roof-mounted curtain supplemental air bags for side-impact and rollover protection for all three rows, front seat-mounted side-impact supplemental air bags, 3-point front seat belts with dual pretensioners and load limiters, 3-point seat belts for all rear seat occupants (including center position) and LATCH (Lower Anchors and Tethers for CHildren) child seat anchor system.
Providing substantial steering and braking control is engine-speed-sensitive power-assisted rack-and-pinion steering, 4-wheel disc brakes with Bosch Anti-lock Braking System (ABS) with Electronic Brake force Distribution (EBD) and Brake Assist (BA), and for additional stability with Vehicle Dynamic Control (VDC) is standard on every Infiniti QX, as is an advanced auto-leveling rear air suspension.
“The 2009 Infiniti QX clearly conveys a message of refinement and luxury, which is just what you expect from Infiniti”, added Pandit.
|
The esteemed judges at Middle East Car magazine have made their choice of the best cars of 2008 and have awarded the Infiniti M45 sedan as winner in the ‘Long Wheelbase Executive’ category.
The editorial judges commented, “The Infiniti M45 is indeed a fine, fine vehicle with performance and a finish that shows the European competitors don’t have it all their own way.”
“The M45 has been a real trail-blazer for the Infiniti brand here in the Middle East” said Abhijeet Pandit, General Manager of Infiniti Business Unit in the Middle East. “It typifies the strength and appeal of the overall Infiniti proposition being a soul-stirring combination of eye-catching good looks, high technology count and potent performance”.
Infiniti offers the M full-sized sedan in two versions - the M35 with 276-hp (net) 3.5-liter V6 engine or the M45 with a 334-hp (net) 4.5-liter V8 engine. Both come equipped as standard with an electronically controlled 5-speed automatic transmission. The transmission features driver-adaptive learning algorithm technology which senses driving style and adjusts automatic gear shifting accordingly. A manual shift mode offers sequentially selected manual gearshifts and downshift rev matching to reward the enthusiast driver.
|
Infiniti, the fastest growing automotive luxury brand in the region, has received the 2008 USA Luxury Brand Residual Value Award from Automotive Lease Guide (ALG). ALG is widely recognised as the most authoritative residual value analyst and consultant to the US automotive industry.
Infiniti USA won the ‘Luxury Brand Residual Value Award’ for the first time – also the first time any company other than BMW or Lexus has won the overall Luxury award. In addition, Infiniti won the ‘Near Luxury’ segment award for the G35/G37 sedan. The ALG Residual Value Awards honor those vehicles in each automotive segment predicted to retain the highest percentage of their original price after a conventional three-year lease term.
Abhijeet Pandit, General Manager of the Infiniti Business Unit in the Middle East, said “By design, at Infiniti, we offer a strong blend of performance, style and value and it’s gratifying that our luxury vehicles are being honoured by awards such as the ALG Luxury Brand Residual Value Award. The quality, durability and prestige we build into every Infiniti model is proven by the high residual value they retain.’
Highlights of the G37 sedan include a new 350 horse-power (gross) V6 engine, seductive styling, and luxury appointments – taking the exhilarating performance, elegance, and sporty interior of the original Infiniti G Coupe to new levels. The soul of the G Sedan has always been its dynamic performance and at the heart of its advanced drivetrain has always been its award-winning VQ 3.5-liter V6 engine and advanced FM (Front Mid-ship) platform. Both engine and platform have been significantly enhanced for use in the G Sedan.
|
Infiniti, the fastest growing Japanese luxury automotive brand in the Middle East region, has climbed seven places from ninth to second in this year’s prestigious J.D. Power & Associates Initial Quality Survey.
As well scoring highly in the overall automakers’ category, individual Infiniti models also claimed top awards.
The Infiniti EX was awarded top ranking in the entry premium vehicle segment, with the Infiniti G second in the same category. The Infiniti M took the top spot in the midsize premium segment and the Tochigi plant, which builds the Infiniti EX, Infiniti M and Infiniti G, was awarded second place in the 2008 Assembly Plant Quality Awards for the Asia/Pacific Region.
J.D. Power & Associates Initial Quality Survey is the motor industry benchmark for new-vehicle quality measured at 90 days of ownership and was conducted between February and April 2008.
This year’s findings are based on responses from more than 81,500 people who acquired new 2008 model-year cars and trucks.
The industry average was 118 quality issues per 100 vehicles sold. Infiniti’s score was 20 points better than industry average, taking it No 2 among all automakers, compared to ninth position last year.
Abhijeet Pandit, General Manager of Infiniti Business Unit in the Middle East, described the findings as independent endorsement of the built-in quality that is at the core of the brand’s market popularity.
“Such high scores in this prestigious survey is testimony to the great strides Infiniti is making in enhancing quality of its models. Initial quality has been shown over the years to be an excellent predictor of long-term durability and surveys like this can only confirm to Infiniti owners that they made the right purchasing decision,” said Pandit.
|
Infiniti has announced the creation of the new Infiniti Business Unit (IBU), which will be based in Atsugi city, Kanagawa prefecture, Japan. The IBU will be headed by Akihiro Otomo, corporate vice president, who will be responsible for the brand’s global operation.
The new IBU was established in April 2008 to enhance the global operation of the Infiniti luxury brand. The aim of this business unit is to solidify global business operations for Infiniti, ensure consistent development of the Infiniti brand globally and drive profitable growth for Infiniti around the world. The IBU encompasses the fields of product planning, technical development, purchasing, quality, manufacturing, marketing, sales and after sales.
In addition, the IBU has a solid global network headed by regional leaders in the markets where the Infiniti brand has been launched which includes U.S., Europe, China, Korea, GCC and Taiwan. This will lead to closer relationship and effective cooperation between the IBU and each region.
“After being named as one of the breakthroughs for the NISSAN Value-Up business plan in 2005, Infiniti has made significant progress towards becoming a globally recognised luxury brand. We have recently launched Infiniti in new markets such as Russia, China, and Korea. As a result of this geographic expansion, as well as a strong product line-up, our global sales volume has increased,” said Akihiro Otomo, head of the unit.
“However, our challenge does not end here. I expect that the new global structure of the IBU will lead to further enhancement of our cross-functional and cross-regional activities. We should see the positive results during the next mid-term business plan, as the Infiniti business continues to grow,” Otomo added.
Since the start of the NISSAN Value-Up business plan, Infiniti’s global sales volume has increased 7.3%. At the same time, Infiniti has evolved from being primarily a U.S. brand to becoming a truly global brand. In fiscal year 2004, only 7% of Infiniti sales came from outside of the United States. In fiscal year 2007, 17% of sales came from markets outside the U.S., and this percentage is expected to rise in the future.
“Realising the sophistication of the luxury demand is one of the most important considerations in our markets. As a young brand, Infiniti has already carved out the number four market position based on its reliability and support system across the GCC region. With the help of the new Infiniti Business Unit, we are confident of posting record results in the coming periods,” said Abhijeet Pandit, General Manager of Infiniti Business Unit in the Middle East.
“Our luxury line-up has grown significantly in the last three years. We are working on several new technologies which will also be incorporated with our new model introductions. The new additions will build on the success of Infiniti’s record-breaking sales globally and regionally,” added Pandit.
|
Infiniti’s exceptional programme of new product introduction continues with the launch of the all new M35 and 2008 M45, which gives drivers in the GCC a powerful performance luxury vehicle with elegant styling, luxurious driver-oriented cockpit and advanced technology. The 2008 Infiniti M will be available in Middle East showrooms at the beginning of March.
Infiniti M is designed with a sporty and luxurious exterior design; with enhancements including an unexpectedly spacious interior, a revised front and rear fascia, grille, rear fender panels, rear deck lid and taillight design, new chrome accents, new side sill cover and guard moulding and new sport aluminium-alloy wheels.
Inside, the new 2008 Infiniti includes an upgraded Infiniti Navigation System with touch-screen function, new white instrument panel lighting with violet accents, white and violet interior lighting and a revised Stone coloured interior.
In addition to the advanced navigation system, other available M technology includes Bluetooth Hands-free Phone System, an Infiniti Information Display with LCD screen and easy-to-use controls and RearView Monitor.
Infiniti M embodies the essence of power and sophistication, surpassing both industry standards and consumer expectations of a luxury sedan. The Infiniti M is designed to give its drivers an exhilarating driving experience.
“The Infiniti M is an expression of power, refinement, technology and design – all the things that make Infiniti owners’ hearts pound,” said Abhijeet Pandit, Brand Manger of Infiniti Middle East. “The M captures the soul of the Infiniti brand, expressing it in invigorating, forward thinking ways.”
The Infiniti M optimizes both luxury and sport styling to create a dynamic visual appeal. The revised exterior styling for 2008 includes a new front grille and bumpers, fog lamps and side sills. In the rear, the new M features revised fenders and taillights. There are also new chrome body side accents.
What hasn’t changed is how the M’s expressive crystal-look headlight clusters, which offer a luxurious appeal, while large wheels and low profile tires, stable posture with wide track, and short overhangs contribute to the sportiness of the design.
The Infiniti M’s long wheelbase and short overhangs provide a roomy interior and sporty exterior dimensions. Wide front and rear tracks add to handling stability, while the overall width enhances interior and trunk volume. Also featured are lightweight body components, including aluminium-alloy inner and outer door panels, hood and deck lid panels.
“The M’s low, aggressive hood line, which flows into the anchored shoulders and fluid roofline contribute to the sporty, powerful silhouette,” said Pandit. “There’s a solid, muscular look to the design, fitting of its vibrant performance, yet a refined, high quality feel worthy of an Infiniti flagship.”
The M’s interior design engages the senses in invigorating ways, combining a driver-oriented cockpit with a graceful, Infiniti level of luxury and design detail.
For 2008, the M features a new interior look with new “Fine Vision” electroluminescent gauges, new “gear-like” rings on the instrument cluster meters, a revised centre console, new aluminium trim surface texturing, new wood trim and door trim and a new full gray interior colour. Sport Package-equipped models receive unique steering wheel and shift knob stitching, unique front seat designs and aluminium-trimmed pedals.
These changes enhance the M’s modern, intuitive interior feel and layout, which focuses on purposeful simplicity. Interior features include genuine Rosewood or aluminium trim, leather-appointed seats, “Fine Vision” electroluminescent gauges, climate controlled front seats and available features such as heated power reclining rear seats and advanced Bose® Studio Surround™ sound system with digital 5.1-channel decoding and 14 speakers including two personal speakers mounted in the shoulders of each front seat. The interior also offers an array of driver and passenger-oriented technology features, including the Infiniti Intelligent Key system with Push Button Start, Bluetooth® Hands-free Phone System and a RearView Monitor.
When the Infiniti M went on sale as an all-new 2006 model it captured essential elements of both a luxury performance sedan and an award-winning sports sedan. Its performance is equally engaging in the V8-equipped M45 or V6-equipped M35. The M45 continues to offer a powerful DOHC 4.5-liter V8 rated at 334 horsepower. The engine design includes titanium valves, modular cylinder heads, micro finished crankshaft, lightweight pistons and super-silent single stage cam drive chain to help optimize performance.
The M35 utilizes an advanced DOHC 3.5-liter V6 rated at 276 horsepower. The V6 is part of the award-winning VQ engine series also found in the G35 and FX35, and includes aluminum-alloy block and heads and electronically controlled “drive-by-wire” throttle system. Both engines are mated to a standard 5-speed automatic transmission with performance shifter and manual shift mode with downshift rev matching.
The M suspension is an independent double-wishbone design in front and multi-link independent system in the rear, along with front and rear stabilizer bars. The handling and stability of the Infiniti M45 is further optimised by Infiniti’s Rear Active Steer system. Unlike passive rear steering systems, this design features precise, electronic motor-driven control. This system helps improve the M45 Sport’s handling performance by adjusting the geometry of the rear suspension according to steering input and vehicle speed.
The Infiniti M’s large diameter wheels and tires are positioned out near the corners of the vehicle, helping to further enhance handling and driving excitement. For 2008, the M features new aluminium-alloy wheels with titanium finish.
The M also utilises standard 4-wheel power-assisted vented disc brakes with Anti-lock Braking System (ABS) and Electronic Brake force Distribution (EBD) and Brake Assist (BA). The steering system is an electronically controlled vehicle-speed-sensitive power-assisted rack-and-pinion design. Every Infiniti M also features Infiniti’s advanced Vehicle Dynamic Control (VDC) with Traction Control System (TCS). The VDC adjusts brake pressure and engine torque automatically in under steer, over steer or slippery road surface situations, helping the driver keep the intended path.
|
Infiniti’s new EX35 has been rated one of the safest vehicles on the road by a leading USA authority. The Insurance Institute for Highway Safety's list has added the Infiniti EX to its “top safety pick” list, because of “superior overall crash protection” based on front, side and rear crash tests.
To qualify as a top pick, vehicles also must have electronic stability control. This is the first model from the automaker's luxury division to get the designation, making it the 16th mid-size SUV and 36th vehicle to earn the status.
Infiniti, the fastest growing luxury brand in the region, began US sales of the coupe-inspired EX35 last December directly after its reveal in the Middle East region during Dubai motor show. The new Infiniti EX35 is going to be available in Middle East show rooms by the end of March.
Abhijeet Pandit, Infiniti Brand Manager in the Middle East, described the Insurance Institute rating as independent endorsement for the quality and innovation of Infiniti’s safety engineering.
“The EX35 is a prime example of the high priority that Infiniti places on road safety. The Insurance Institute’s ‘top safety pick’ comprises a very elite group, which qualifies only after very stringent assessment,” added Pandit.
The EX35 marked the world production car debut of the advanced Around View Monitor (AVM) system, which uses four small cameras to give the driver a “top-down view” of the outside of the vehicle while parking.
Standard safety features include the Infiniti Advanced Air Bag System (AABS) with dual stage supplemental front air bags, driver and front passenger side-impact supplemental air bags, and roof-mounted curtain side-impact and rollover supplemental air bags for front and rear seat outboard occupant head protection.