From the very beginning, our vision was to build luxury experiences for those who dared to be different. We wanted to create a new relationship between the car and owner by designing human-centric vehicles and offering new standards in customer service, so our owners felt like honoured guests. It’s still what drives us today.
*Specifications shown in images/videos may vary.
Our Promise With Every INFINITI
Moments of Exhilaration
Responsive driving dynamics, pioneering engine design and 4WD systems that put you in control.
State of the Art Technology
Visionary technology that keeps you connected and safe, so you feel a sense of serenity on every drive.
Breathtaking Design
Daring designs inspired by modern Japanese luxury, which offer the perfect balance between beauty and utility.
Outstanding Customer Service
Highly trained personnel, exceptional facilities and a strong hospitality ethic is part of our DNA.
Stay Up to Date With INFINITI, Take a Look at Our Latest News
Meet The Makers
In our latest episode, Rodrigo Ortigosa, the founder of Nami Sake discusses how they use a balance of tradition and innovation to create a beautifully refined, modern product.
Discover our achievements and world firsts since we began.
Discover our achievements and world firsts since we began.
INFINITI at a Glance
A few facts to tell you a bit more about us, from when we first began, to the values that we hold dear as a brand.
1989
The year INFINITI began
4Design studios
Atsugi-Shi, London, San Diego & Beijing
32Years
Of world firsts and technological advances
3Values
We are Human, Daring & Forward
"Not something for everyone but everything to some"
INFINITI Team Leader, 1989
A Proud Moment for Nissan
INFINITI launched in 1989, born out of a specialist group that had formed within Nissan Motor Corporation. The vision was to create a forward-thinking, human-centric brand that would re-imagine automotive luxury. The vehicles were aimed at people who dared to be different. They wouldn’t offer something for everyone, but they would be everything to some.
Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.
Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.
Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.
We gained recognition for our ground-breaking customer service as far back as 1989. Setting new standards and offering Thoughtful Hospitality continues to be one of our main goals.
The Pursuit of Luxury
Right from the beginning, our mission has been the pursuit of a new kind of automotive luxury, where a personal and rewarding experience is more important than the car alone.
Human-First Design
We will continue to use our technological expertise to create world first innovations and convention-challenging ideas that put the customer at the center of the experience. We are human, daring and forward.
We set out to create a new kind of luxury automotive brand, one which was a perfect blend of power, performance and artistry. We’ve never strayed far from our roots.
Powerful elegance is at the heart of our design philosophy. The inspiration may come from art or poetry but the execution is always powerful and purposeful.
