The New Dawn
Architectural Digest X INFINITI
This is an exciting new era for INFINITI – our visual identity is evolving with a new logo and colours. We partnered with Architectural Digest, a leading name in the world of design, to create a film that explores how design inspires everything we do at INFINITI. Join author and host Padma Lakshmi as she discovers how INFINITI integrates traditional Japanese design principles in a modern way.
A Source of Inspiration
Japanese design is guided by philosophies that influence everything, from gardens and pottery to buildings and products. As a company with Japanese heritage, the principles of Japanese design are seamlessly integrated into everything we create.
![INFINITI Senior Vice President, Alfonso Albaisa, talking with a woman in front of a blue background](http://www-europe.infiniti-cdn.net/content/dam/Infiniti/2023/what-drives-us/news-events/conde-nast/infiniti-archdigest-alfonso-albaisa-d.jpg.ximg.l_full_m.smart.jpg)
“We feel like we have this huge resource of inspiration here in Japan. We have a term, Omotenashi. It’s this sense of welcoming.”
Alfonso Albaisa, INFINITI Senior Vice President, Global Design
A Multisensory Experience
As part of our evolution, we’re creating multisensory experiences and we’ve developed a signature scent and sound. By engaging your senses, we hope to make your moments with us more welcoming.
![Two glass ornaments used in producing INFINITI sound](http://www-europe.infiniti-cdn.net/content/dam/Infiniti/2023/what-drives-us/news-events/conde-nast/infiniti-archdigest-glass-ornaments-sound.jpg)
The Sound of Tranquillity
![A glass bottle used to produce INFINITI scents](http://www-europe.infiniti-cdn.net/content/dam/Infiniti/2023/what-drives-us/news-events/conde-nast/infiniti-archdigest-glass-bottle-scent.jpg)
The Scent of a Japanese Forest
The Story Continues
Follow along as we reveal future updates and announcements.